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7 Keys to Successful MarketingWhy does marketing always seem to get the short shrift among small & mid-sized businesses? This was the question we posed to John Jantsch, author of Duct Tape Marketing, and creator of the Duct Tape Marketing small business marketing system and Duct Tape Marketing Authorized Coach Network. “It’s pretty simple really, they didn't get into business because they were great marketers, they got into business because they wanted to or knew how to do what the business does. It doesn't take long though for them to realize they are actually in the marketing business”. Yet even those executives that understand the value of marketing have a hard time committing the time or resources to it. “Even though most business owners are also their firm's CMO, they rarely spend any time in that box. If they do, it's primarily reacting to the ‘idea of the week’ “, say Jantsch.
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